The+Challenges

The challenges ahead for Carmen
In developing an online business, Carmen will have to take a certain level of independence in order to achieve her goal. This will include the following: Market research and SEO (Search Engine Optimisation), learning how to use a database, deciding whether to utilise commerical or open source programs and understand the basics of a CMS (Content Management System).

Please Note: all of the above can be found in the corresponding sections in more detail to the left.

In order for Carmen's website to really take off, she much tailor it to fit the parameters of the Internet. With many websites submitted online and available for photography, media, and publishing, her website will need to be sufficient to incorporate all the elements that enable for a high page ranking (the automatic classification of pages as per google. The higher the pager ranking the more relevant, visited and regarded the website is). Other important elements for SEO include specific ways of e-marketing and e-commerce. Whilst a CMS will take care of most of this for Carmen, she will still need to understand the basics of the payments options available for her website. The most common, and perhaps the most reliable and easy solution for Carmen would be to develop a PayPal account and have the option available as payment on her website. This fast solution means thast her customers would be able to purchase her services with little upset and is more secure than having a traditional bank transfer methodology.
 * Market Research and SEO:**

However before Carmen needs to start worrying about how to impliment a carefree payment solution into her website, she needs to attrack customers to her site. This can be achieved through market research, by investigating into the best way to advertise, develop and maintain her website. One possible tool that can be used for such is called Market Samurai, a developing software that can be purchased by the consumer. With this software, the user can input a series of keywords and the software will find attachements to such, eventually displaying statistics about each item. The idea is to find a set of keywords and a niche (in this case, online media) and market the website most effecitively towards it.