E-Marketing

//"Internet marketing, also referred to as i-marketing, web-marketing, online-marketing, or e-Marketing, is the marketing of products or services over the Internet."// [|(1)]
 * __E-Marketing __** Salem Qeml﻿as

Carmen wishes to expand the marketing of her products and services over the Internet. She is considering implementing some of the following:an opt-in e-newsletter, ad banners, a blog on her web site, RSS feeds, bulk e-mails, a site traffic nalysis / web-counters, multimedia content. Also search engine optimization can increase the likelihood of Carmen generating more business. There are many ways to enable her company to appear higher up on a search result list. Some methods are paid for and others will require knowledge of how search engines work.

In e-Marketing, the are many methods to attract and maintain the most amount of customers. Each advantage has advantages and disadvantages, for each of their purposes... -> **Opt-In e-Newsletter** //Advantages:// An exact return on investment can be recorded. Most of Internet users check or send e-mail on a typical day. Disadvantages: Majority of Internet users know how to reject and filter spam mail (newsletters).

-> **Ad Banners** //Advantages:// Cheap and easy to make, facilitates more around your business (as opposed to taking up to much time, knowledge and money). //Disadvantages:// More difficult to reach your market, and can have high aftercosts.

-> **a Blog** //Advantages:// Free and helps you be able to aim for targeted market. //Disadvangtes:// Some blogs can't use javascript, limits to amount of content on a blog.

-> **Bulk e-Mails** //Advantages:// Quick and free to do. //Disadvantages:// Often 'spammed'.

//For details about SEOs// click this link.